Vladimir Avina

Senior media specialist and multi-media specialist, College of Engineering

Regular Faculty

Goddard Hall 303/305,

College of Engineering,
Las Cruces, NM 88003

vlad23@nmsu.edu

915-4490-8886

Website

I manage a team of four students (Computer Science, Journalism, Marketing, and Art), and together, we manage the entire College of Engineering’s web and social media presence. Below, I’ve described how I use artificial intelligence and incorporated it into my team’s workflow.

My primary focus in AI is media development, with a specialization in social media strategy and content creation. I’ve built a system for generating content ideas that consistently resonate with our target audiences, ensuring our messaging remains relevant and impactful. Additionally, I have developed tailored approaches for crafting attention-grabbing hooks that appeal to a specific audience and reduce the cost of social media advertisements. I ask ChatGPT to give me certain results on an X/Y grid, and I then transfer that to an Excel document where I can better keep track of our content creation.

On the technical side, I have also mastered the suite of Adobe AI-powered tools, which has significantly streamlined my team’s production workflows. Every time I find something that is ethical and can speed up work, I make sure my students learn and apply it. In particular, these tools have enhanced our capabilities in audio engineering, noise reduction, and the creation of accurate closed captions, improving both the quality and accessibility of our multimedia content.